Outlook Japan: Role of JETRO in Japan and Overseas

JETRO - JapanJapan remains an export powerhouse, yet domestic consumption has increased in importance. This is a result of a strengthening economy, a more buoyant stock market, improving dividends, confidence from increased corporate profitability and other related trends. Compared to the past, the Japanese economy also is much more closely linked with Asia (both in terms of exports and imports) and Japanese firms now routinely consider India and Southeast Asian countries when evaluating investment destinations. Japan has become a key driver of growth in Asia as a market, investor, and source of knowledge.

The desire to revitalize Japan’s service sector is creating opportunities for U.S. and other foreign businesses and investors. Foreign businesses may be able to supply services that improve the productivity and efficiency of Japanese service providers. Businesses may also locate attractive opportunities as the Japanese government moves to deregulate, privatize, and liberalize in an effort to enhance the level of competition in Japan’s service sector as well as to bring in new ideas and methods.

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ExportNation Annual Crystal Awards 2007

In the recent months ExportNation awarded 10 companies with much awaited Annual Crystal Awards. The companies that were awarded with the Crystal Awards were mostly from China and some other parts of southeast Asia. Listed below are the small to midsize companies that have made a significant contribution to global export import business. Most of these companies do business with US and European companies.

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Software export regulations that we should be following

There are multiple regulations on different classes of software, including encryption, security and others, and the way it is applied (military use, dual use, civilian use). There are also different classes of countries ranging from NATO and other allies through non-signatories of the Nuclear Non-Proliferation Treaty all the way to what’s considered rogue regimes.

In addition to concerns with export regulations on the US side, there are a number of other issues you need to be concerned with in the target countries, not the least of which is making sure that payments due you actually reach you. Getting paid can become an expensive proposition with soft deliverables, especially if your application does not require a great deal of setup and maintenance that you can use as leverage.

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Marketing plan to succeed

A good Marketing plan needs to consider in order to succeed, at least;

  1. Consider Cultural Differences
  2. Marketing Material, even though a lot of foreign people believe that they speak English, they don’t, use a person with experience to translate your material
  3. Packaging
  4. Taxes, different States have different taxes and exemptions
  5. Keep an eye on your cost X sales price, the market is very price oriented
  6. Make sure your product deliveries exactly you promised
  7. Be punctual, for meetings and on deliveries.

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