A good Marketing plan needs to consider in order to succeed, at least;
- Consider Cultural Differences
- Marketing Material, even though a lot of foreign people believe that they speak English, they don’t, use a person with experience to translate your material
- Packaging
- Taxes, different States have different taxes and exemptions
- Keep an eye on your cost X sales price, the market is very price oriented
- Make sure your product deliveries exactly you promised
- Be punctual, for meetings and on deliveries.
Here is a good link to export import marketing website.
